Chicago’s De’Elegance Private Car Service Celebrates 28 Years in Business by Rebranding as ChauXure
Oldest Black-owned, veteran-owned, woman-owned business of its kind in Chicago builds on its reputation for delivering exceptional experiences
CHICAGO—Sept. 9, 2026—De’Elegance, Chicago’s oldest Black owned, veteran-owned, woman-owned private car service, is celebrating its 28th year in business by rebranding as ChauXure and expanding its fleet of luxury cars. Founded in 1998 by Marie Guyton, an Air Force veteran, ChauXure is renowned for delivering exceptional experiences. By branding itself as ChauXure (Show Sure), the company is emphasizing its reputation for precision, reliability, and consistency.
“After almost 30 years in business, we felt it was time to update our brand to reflect the values that we have long embodied as a business,” explained Guyton, who was honorably discharged fr...
